![Top 20 B2C and B2B Marketplaces – US & Global [2025]](https://www.ecomacademy.io/wp-content/uploads/2025/05/marketplace.jpg)
We have pulled together a list of the top ecommerce marketplaces in the US and globally.
B2C Marketplaces
Amazon (Founded 1994, USA)
Amazon runs the biggest online store on the planet, moving an estimated $690 billion worth of goods in 2022 and drawing about 2.7 billion visits each month. From its Seattle headquarters it serves shoppers in every major region, with dedicated sites across North America, Europe and Asia-Pacific.
eBay (Founded 1995, USA)
Once an auction venue, eBay now supports both person-to-person and business sales in nearly every category. It lists roughly 1.5 billion items, counted 187 million active buyers in 2022, and earns around $10 billion in annual marketplace revenue. The company is based in San Jose and remains strongest in the US and Europe.
Walmart Marketplace (Founded 1962, USA)
Walmart’s third-party marketplace, launched in 2009, logs more than 407 million monthly site visits, ranking third among US e-retailers. Operated from Bentonville, Arkansas, it mainly serves the US and Canada with an online catalogue mirroring its stores.
AliExpress (Founded 2010, China)
Part of Alibaba Group, AliExpress lets shoppers worldwide buy directly from mostly Chinese sellers. Traffic tops 525 million visits a month, and the site now carries everything from electronics to fashion. Operations are run from Hangzhou.
Taobao (Founded 2003, China)
Taobao caters chiefly to shoppers in mainland China and reports close to 895 million monthly active app users. Although it began as a consumer-to-consumer market, larger brands now sell there too. Headquarters: Hangzhou.
Flipkart (Founded 2007, India)
Flipkart, based in Bangalore, pulls in about 161 million monthly visits and offers a full general-merchandise range for Indian consumers. Walmart acquired a majority stake in 2018.
Rakuten (Founded 1997, Japan)
Tokyo-based Rakuten Ichiba is Japan’s flagship e-commerce mall, open to approved merchants and integrated with a broader suite of Rakuten services. Across all divisions the company claims around 1.6 billion registered members worldwide.
Etsy (Founded 2005, USA)
Etsy specialises in handmade, vintage and craft supplies. Though smaller than the giants, it attracts a focused audience—about 447 million monthly visits in 2024—and now operates in 27 markets. Founded in Brooklyn, it remains the go-to venue for unique goods.
Mercado Libre (Founded 1999, Argentina)
Mercado Libre leads e-commerce in Latin America, combining marketplace sales with payments and logistics. With roughly 363 million monthly visits and 148 million active users, it is Amazon’s main rival in the region. Corporate offices are in Uruguay.
Shopee (Founded 2015, Singapore)
Shopee started mobile-first in Southeast Asia and now records around 560 million monthly visits across its core markets. Headquartered in Singapore under Sea Group, it has expanded to parts of Latin America as well.
Other regional standouts include Wildberries (Russia), Allegro (Poland), JD.com (China) and Target Plus (USA).
B2B Marketplaces
Alibaba.com (Founded 1999, China)
Alibaba.com links wholesalers—mostly in Asia—with more than 40 million buyers in over 190 countries. Run from Hangzhou, it dominates international bulk sourcing.
Amazon Business (Launched 2015, USA)
Amazon’s B2B channel serves more than 6 million organisations and reached roughly $35 billion in annual sales. It offers features such as bulk pricing, invoicing and tax-exempt purchasing, and is available in most major Amazon markets.
Faire (Founded 2017, USA)
San Francisco-based Faire connects 100,000+ independent brands with 700,000+ retailers, offering net-60 terms and free returns to simplify boutique wholesale across North America and Europe.
Ankorstore (Founded 2019, France)
Ankorstore, headquartered in Paris, focuses on European boutique retail. By March 2024 it featured more than 30,000 brands and served upwards of 300,000 retailers.
Mirakl (Founded 2012, France)
Mirakl sells software that lets other companies open their own marketplaces. Transactions on Mirakl-powered sites reached $11.2 billion in 2024.
Global Sources (Founded 1971, Hong Kong)
Combining online listings with trade shows, Global Sources serves more than 14 million buyers—nearly all major global retailers among them—and concentrates on sourcing from Asia.
Made-in-China.com (Founded 1998, China)
Operated from Nanjing, this platform lists 70 million products across 27 sectors and offers verification services to overseas customers buying from Chinese factories.
DHgate (Founded 2004, China)
Beijing-based DHgate supports smaller wholesale orders: 59.6 million buyers in 225 countries choose from about 34 million listings.
Novi (Founded 2019, USA)
Novi specialises in sustainable ingredients and packaging, verifying supplier claims for brands in beauty, personal care and food. Activity is centred in North America.
Carro (Founded 2018, USA)
Carro enables dropship partnerships among the 70,000 brands on its US-based platform, letting each vendor sell the others’ products without holding stock.